Six Things People Don’t Like About Websites, Part I

 In Page Speed, Security, SiteGround, User Experience, WordPress

When you’re browsing the internet, whether it’s for online shopping, researching your next vacation, or looking for the latest tips to grow your business, does it ever frustrate you that a website takes far too long to load? Has any annoying popup advertisement ever left a sour taste in your mouth?

We have gathered a list of the top six things people dislike when browsing around the internet. Here’s part one. Have a read and discover some of the most common websites offenses.

1. It’s too slow

In a world of instant gratification, people lose patience if your site takes too long to load. According to recent research, half your website visitors expect your page to load in 2 seconds or less, and 40% of your potential customers will abandon a website if it takes more than 3 seconds to load. Often, having a slow loading site can also create a negative perception of your company.


A) Use a reputable hosting company

At Websites for Hippies, we partner with SiteGround and Cloudways for hosting because of their measurable speed advantage over other hosting services.


B)  Optimize your images for the web
This is one of the most important things you can do to decrease load time. It’s also one of the most accessible solutions to implement.

Quick solutions for image optimization:

  • Resize your files for the web. I’ve often seen customers upload images two to three times larger than what is required. Check your image size before you upload an image. The average width of a website is in the 1024 pixel to 1366 pixels wide; so there’s no need to upload an image that is 2400 pixels wide. To check and adjust your image size on a Mac, use the Preview application and from the menu select tools > adjust size. In Windows, follow these instructions.
  • Use TinyPNG, a free online tool, to compress your file before you upload them.

C) Use a cache plugin

Firstly, a little background info to demystify what website caching program does. There are a few different kinds of caching. For the sake of simplicity, and not to bore you with technical jargons, in this post were are talking about “website page caching.”

The best explanation of caching I have come across while writing this article was as follows: Imagine if I asked a group of people what’s 48,151,623 divided by 42 (or something equally complicated)?

Someone in the group would pull out their iPhone, use the calculator app, and yell out the answer.

If I asked the same question again, everyone would be able to immediately call out the answer.

This is an excellent demonstration of the caching concept. The initial time-consuming process was done once, then after that, when the same question was asked, the answer was quickly available, and provided much faster.

When applied to the context of your website, this translates to the ability to display a page with super-fast response time, without having to do all the time-consuming processing, every time the page loads.

The first visit to a particular page on your site is “asking the question,” and your server provides the answer. The next time any person goes to the same page, i.e. “asks the same question,” your server can provide the answer, the web page, much faster.

Our favorite caching programs are WP Rocket and Cloudway’s Breeze plugins. WP Super Cache is also a popular alternative.

These three options to speed up your website, will help your site “answer the question” at rocket speed.

2. Website doesn’t display well on mobile devices

This one might seem obvious, but there are still a lot of sites out there that are not optimized for mobile viewing. Mobile phones and tablets have surpassed desktop computers in web browsing.

If your site doesn’t render well on the latest iPhone, Samsung Galaxy, or iPad, you’re missing out on over half of your potential clients.

Most websites created in the last five years should have been designed with mobile-friendly features. If your site is getting long in the tooth, or looks disheveled and disorderly on a mobile device, it’s time for a website makeover.

You can perform a quick test here to see if your site is mobile-friendly.

3. Too much text

According to the Nielsen Norman Group, users have time to read at most 28% of the words during an average web page visit; 20% is more likely.

Users have time to read at most 28% of the words during an average visit; 20% is more likely.


A picture is worth a thousand words. Find images that compliment your copy and if possible convey the message of your content, or experiment with short informative videos.

What annoys you most about some of the websites you visit? Let me know in the comments below.

Check out on part II of “Six Things People Don’t Like About Websites”  here.

This post contains affiliate links. We may receive a commission if you click a link and purchase something that we have recommended. We’ve done a lot of research on the products and services we recommend; affiliate payments help pay for our research time.

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